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Home English for Business English for Marketing & Advertising

English for Marketing & Advertising

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English for Marketing & Advertising

Topic Menu

  1. Socializing & Networking, Small Talk Cliches - Survival Conversation Strategies
  2. Offices & Conferencing Facilities
  3. Making Arrangements
  4. Marketing Abbreviations & Acronyms
  5. The Marketing Mix - the 4 Ps
  6. Marketing Tasks
  7. Marketing and Sales
  8. Market Structure
  9. Marketing Strategies
  10. Market Segmentation
  11. Market Research
  12. Questioning Techniques
  13. Market Testing
  14. Interpreting Marketing Information
  15. Customer Profiles
  16. Market Forecasting
  17. Marketing Metaphors
  18. Types of Products & Services 
  19. Product Lines
  20. Branding
  21. Product Life Cycles
  22. Pricing & Positioning Strategies
  23. The AIDA Model for Advertising
  24. Advertising Channels
  25. Planning A Marketing Strategy
  26. Situation Analysis: SWOT & STEP/PEST
  27. Benchmarking
  28. Retailing and Merchandising
  29. Product Placement
  30. Distribution Channels 
  31. Designing Sales Literature
  32. Promotional Tools
  33. Personal Selling
  34. Telemarketing
  35. Direct Mailing
  36. Industrial Marketing
  37. Marketing Through Trade Fairs
  38. Web 2.0: Marketing on the Internet
  39. Public Relations (PR): Writing Press Releases
  40. British vs American Marketing Terms
  41. Giving Presentations
  42. Telephoning*
  43. Report Writing*
  44. Describing Changes/Trends & Forecasting*
  45. Writing Business Letters, Faxes, and Emails*


* These topics are generally meant for higher levels (are not really suitable for beginner & elementary students) and/or are taught as separate courses with a number of subtopics

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