English for Specific Purposes
English for Marketing & Advertising
Topic Menu
- Socializing & Networking, Small Talk Cliches – Survival Conversation Strategies
- Offices & Conferencing Facilities
- Making Arrangements
- Marketing Abbreviations & Acronyms
- The Marketing Mix – the 4 Ps
- Marketing Tasks
- Marketing and Sales
- Market Structure
- Marketing Strategies
- Market Segmentation
- Market Research
- Questioning Techniques
- Market Testing
- Interpreting Marketing Information
- Customer Profiles
- Market Forecasting
- Marketing Metaphors
- Types of Products & Services
- Product Lines
- Branding
- Product Life Cycles
- Pricing & Positioning Strategies
- The AIDA Model for Advertising
- Advertising Channels
- Planning A Marketing Strategy
- Situation Analysis: SWOT & STEP/PEST
- Benchmarking
- Retailing and Merchandising
- Product Placement
- Distribution Channels
- Designing Sales Literature
- Promotional Tools
- Personal Selling
- Telemarketing
- Direct Mailing
- Industrial Marketing
- Marketing Through Trade Fairs
- Web 2.0: Marketing on the Internet
- Public Relations (PR): Writing Press Releases
- British vs American Marketing Terms
- Giving Presentations
- Telephoning*
- Report Writing*
- Describing Changes/Trends & Forecasting*
- Writing Business Letters, Faxes, and Emails*
* These topics are generally meant for higher levels (are not really suitable for beginner & elementary students) and/or are taught as separate courses with a number of subtopics
more information/rohkem infot/дополнительная информация
in English, Estonian or Russian
mobile/cell +372 5 106 217 or
mobile/cell +372 5 106 217 or
