Bought a copy of issue 183 of the Practical Web Design Magazine after work today and flicked through it on the bus home. It’s very interesting indeed to see that there are as many suppoters of SEO as there are opponents to it. It’s actually the first time I’ve heard about someone who has gone as far as to create his own human-powered search engine that won’t give SEO tricks and hacks a damn, and the person I have in mind is Jason Calacanis, the founder of the Mahalo search engine. The interview with him is quite thought-provoking as it makes you think strategically, long-term. If what he claims is true, the prospects are bleak really. According to him, the blogosphere is at a crossroads and is highly likely to collapse on itself because the majority of blogs are about marketing, promotion and link-baiting, and not about authentic conversations. Who knows, he migt well be right. On second thought, I believe it is necessary to account for mushrooming affordances and extras that today’s blogging tools have on offer. A blog in 2009 to one in 2005 is like a jet plane to a horse cart.